Duel

Duel is a SaaS company that provides both the methodology and technology to help D2C brands drive organic growth through brand advocacy, the act of supporting and recommending a brand.

It helps companies build communities of advocates (happy customers, employees, partners, industry professionals etc.) who trust their brand and promote it to their friends, family and peers. This drives true organic growth without brands having to rely on expensive and increasingly ineffective advertising and traditional influencer strategies to win and retain customers.

Duel is made up of a team of psychologists, brand experts and community builders from companies including lululemon, Mimecast, Amazon, Treatwell, Contagious and Bain - as well as young entrepreneurs, psychologists and a host of brilliant brand builders.

It counts the likes of Monica Vindader, Charlotte Tilbury, Elemis, Mint Velvet, Rab, LK Bennett and Hush and among its customer base.