Rethinking retention: How to turn lapsed customers into loyalists & maximise LTV

In today’s softened economy, margins, efficiency and profitability are front-of-mind – while customer acquisition (particularly via paid media) is only getting more expensive.

This level of escalating spend is unsustainable, which is why prioritising customer retention, consistently re-engaging lapsed customers – and ultimately turning ‘one-hit wonders’ into loyal repeat buyers – is critical right now. Join us for a deep dive into strategies for unlocking the power of 1st-party data, CRM, and efficient owned channels to maximise marketing efficiency and customer LTV.